Services

Sold on LGBT, with accent on the L? Trying to reach Will and Grace?

Out of the Blue has a track record for helping brands reach leading-edge consumers. We helped launch Showtime's The L Word and MTV Networks' LOGO, and continue to assist clients in a range of areas:

• Strategic planning and tactic design
• Media planning
• Partnership marketing (cause-related, co-branding)
• Promotional and acquisition program concepting
• Material development
• Online, viral and WOM marketing
• Grassroots initiatives
• Talent relations

Bandwidth

Short on expertise? Searching for a partner who shares passion for your brand?

Out of the Blue works with select clients to extend their capacity, whether it's advising their think tank, or serving as a brand-marketing arm. A reputation for shared sensibility, dedication, and loyalty plus a decade of experience working on LGBT media brands makes us a partner they trust.

Brand Ambassadorship

Building word-of-mouth on the ground? Need representation in the field?

When it comes to implementation, we're the partner they call to roll out a promotions plan or supplement key marketing staff. We've dispatched hundreds of buzz marketers, launched viral programs, and produced a celebrity road show, while amassing an unmatched network nationwide. LOGO, Showtime, Olivia and others use Out of the Blue to generate call-to-action through tactics that include:

• Experiential marketing (street initiatives, event sponsorships)
• Multi-platform marketing campaigns
• Offline partnership marketing programs