About Out of the Blue

Mission

Out of the Blue connects business with pro-social marketing opportunities through innovative strategies that target an emerging progressive consumer segment. As consumer behavior adjusts with rapidly-evolving technology trends and cultural mores, Out of the Blue strives to match brands with value-based, on-demand segmentation.

Whether in tone or on purpose, Out of the Blue's double-duty is rooted in core values: partnership, teamwork, loyalty, dedication, equal opportunity, and visibility. Moreover, we respect the gay market pioneers whose hard work continues to pave way for today's transforming landscape of interest and opportunity.

About

Out of the Blue Solutions LLC was founded in 2005 by Sivan Schlecter to help roll out LOGO, the first advertising-supported LGBT channel from MTV Networks. Previously, she led lesbian marketing strategies for The L Word series launch, worked with the range of national advertisers courting LGBT consumers as The Advocate's marketing director, and helped restructure LPI Media's marketing division during its 2000 takeover and relaunch of Out.

In the 90s, Sivan coordinated the national media tour launching former Surgeon General C. Everett Koop's first brand, Time Life Medical. Starting her career at major labels, she co-founded Queenie Records, a women-empowering independent, and honed her skills in radio promotion and college marketing at Elektra Entertainment, TVT Records, Chrysalis Records and Rough Trade. Sivan received a B.A. in Communications from Rutgers University, Cook College-School of Environmental and Biological Science.